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Translation of Sun Tzu Juni 13, 2008

Posted by jungkirbalik in Strategic Management.
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Hello all…..

Sun Tzu’s strategy is so famous concept in strategy area. Sun Tzu talk about how the company can win the battle in crowded competition. To be the best company in those industry had been dream and goal many company. The company always create and explore the innovation way or unique strategy just want to be the leader in the those industry. I hope this writing can help you (the follower who want to be leader) to be the best leader in the crowded competition. I take this writing from the article “Implementing the strategic formulation frame work for the banking industry of hongkong”, author: Ko and Lee.

Translation of Sun Tzu’s Art of business Management in Strategic Planning into modern business management strategies:

Strategy 1. Planning of Strategy, estimation, and leadership

  • Understand the actual situation; decide on the plan of action
  • Analyze and compare both parties conditions, both favorable and unfavorable.
  • Business is very much related to tactics and strategic planning
  • Right information and proper preparation will help business making success.

Strategy 2. Resources and competitive action

· Make a good and realistic estimation on the actual expenses before entering into business

· Speed and quick decision help in business.

· Organization structure should be clear and effective.

Strategy 3. Competitive strategy and wisdom

· Understanding strategy help to win competition

· Use wisdom and best strategy instead of aggressive tactics For success.

· Understand the situation and act flexibily.

· Decision should be taken at appropriate company level- more delegation of responsibility.

Strategy 4. Positioning and targeting, strengths and weaknesses estimation

· Stengthen the internal before competition

· Attact right to the target and defence keeps top secret.

· Beware of business and situation changes; never be content with the present

· Careful planning of the whole situation would enable the business under control.

Strategy 5. Opportunitiy, timing and management structure

· Good organization helps to define responsibilities

· Business tactics require flexible managing policy.

· Move quickly to explore business opportunities.

· Offer some advantages and trap by strategy

· Right person gets the right job.

Strategy 6. Control of Market situations and climate

· Keep ahead of competition through innovations

· Knowing the competitors but not allowing them to know you that enables you to concentrate effectively.

· If one over-diversifies, the business can easily be challanged. Concentrate your effort when you are strong.

· Even though the competition is keen, the competition can still win by better understanding of the market requirement and prove successful.

· Change constantly according to the changing needs of market situation.

· Business tactics never remain constant and should take any form.

Strategy 7. Anagement of conflict and avoidance of concentration

· Business competition is most difficult when confronting competition ahead-on.

· There is not only disadvantage but also danger in competing for a favorable position.

· Know the potensial partner well before entering into

· Motivate your people for common goal through good communication.

· Strenghten the organization and plan business strategies.

Strategy 8. Flexibility and adaptability

· Consider both favorable and unfavorable factors in business

· Fatal weakness of management should be understood.

Strategy 9. Observing and maneuvering

· Take the best approach during difficult market condition and stay away from difficult situations.

· Get away from dangerous situation as quickly as possible.

· Observe competitors’ position and plan strategy accordingly would have better reaction.

· Wait until the situation clears before reentering into market competition. Good and accurate decision makes proper investment in business.

· Thrughly understand the market situation to avoid potential problem and identify pitfall.

· When a competitor has low morale, it means their leadership is poor. Prestige and authority of senior management are essential.

· If everyone does what they should do diligently, both the management and workforce will benefit and trust each other and have good relationship.

Strategy 10. Competitive situations and causes of failure

· Gain advantages over the competition when they are unprepared.

· A good manager takes the business advantage without taking personal fame and gain and admitting failure without shirking responsibility.

· Treat your employees as your family and they will share your vision.

· A skilled manager reallocated his resources without losing his direction and purpose.

Strategy 11. Competitive conditions and offensive strategy, alliance and vision.

· Market situation can be different according the way business is conducted.

· By making market alliance, stronger market control and strategy will be obtained

· Never attack your competition when your resources are not focusd.

· Skilled manager would advance when it was to their advantage and halt when situation were unfavorable.

· Aware of business situation and react speedily the workforce to the vision of company.

· Company who does not understand the intention of potentional partner cannot form alliance with them.

Strategy 12. Destroying and decision

· Key to success is recognizing good opportunities.

· Always stay ahead of your competitors.

· Remain flexible and adapt in accordance with the changing situation.

· Build on achievement. Never sit on the present situation and continuously keep on innovation.

· A simple business mistake could ruin the whole business.

Strategy 13. Intelligence and information

· Ignoring of the competitor’s situation is danger that may lead to waste of resources.

· Achieve extraordinary accomplishments by good management of people who clearly understand the market situation.

· Use many way of gathering information from the market.

· Information gathering is always possible.

· Detailed information of the market is essential.

· Recognizing and try to recruit talented people to work for your company.

· Recognize talented people’s achievement in your company to achieve great task.

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